Racing Force starts multi-year partnership with RFK

Racing Force starts multi-year partnership with RFK

Racing Force announces Racing Force starts multi-year partnership with RFK Racing NASCAR Cup Series team RFK teams to utilize OMP gear and Bell helmets while working towards the next generation products Concord (N.C., USA) / Ronco Scrivia (GE, Italy), March 10th, 2023 Racing Force Group and NASCAR Cup Series team RFK Racing have announced a multi-year collaborative partnership, that will see the team work exclusively with the industry leader in motorsports safety products. RFK's teams will utilize OMP's firesuits throughout the season as the first NASCAR Cup Series team in the garage to be fully outfitted by OMP.

Driver and team co-owner Brad Keselowski, 2012 season champion and 35-time race winner, will wear OMP racewear throughout the season, while he and teammate Chris Buescher will be outfitted by Bell Helmets, the leading manufacturer in helmet safety and design in motorsports. NASCAR Cup Series is the top competition on global scale for stock car racing, which celebrates in 2023 its 75th anniversary season. The new campaign kicked-off with the Busch Light Clash at the Los Angeles on February 5th. The Daytona 500 on February 19th has been the first points race of the calendar, followed by the Pala Casino 400 at Fontana and the Pennzoil 400 at Las Vegas Motor Speedway, while the 36th and final event will take place at Phoenix Raceway on November 5th. Kyle Kietzmann, Co-CEO of Racing Force USA, Inc., commented: "Racing Force is honored and excited to partner with RFK Racing and Brad Keselowski to develop racing safety equipment, purpose-built for use in NASCAR by drivers and crews. Having a team crew fully outfitted by the OMP brand is a milestone for the Group in the United States.

RFK and Racing Force share the same commitment and passion for innovation and the application of technology to enhance safety and maximize performance. We look forward to a successful and collaborative partnership with RFK in 2023 and beyond to develop advanced safety equipment to provide protection and help the team perform at the highest level possible in one of the most demanding forms of motorsports in the world." Brad Keselowski, RFK Racing driver and co-owner, added: "We share a commitment to innovating together to create the next generation of racing gear. It's always a pleasure to work with like-minded people in pushing the envelope in everything we do in racing - including keeping safety No. 1 in mind, along with maintaining style and comfort at the same time." Racing Force Group Racing Force is the leading motorsports safety products group with the most advanced and comprehensive range of protection and performance products used worldwide by top professionals, amateur athletes, race teams and car manufacturers with products sold under brands such as Bell Helmets, OMP, Zeronoise and Racing Spirit. The group is based on 3 different continents: Ronco Scrivia (headquarters) and Pisa in Italy, Sakhir in Bahrain, and Miami in the USA. Today, products under the Group's brands can be found in all world championships of car and kart racing. More information about Racing Force Group is available at, as well as on, and

RFK Racing RFK Racing, in its 36th season in 2023, features an ownership lineup pairing one of the sport’s most iconic names, Jack Roush, along with NASCAR Champion, Brad Keselowski, and Fenway Sports Group owner John Henry. Roush initially founded the team in 1988 and it has since become one of the most successful racing operations in the world, propelling him to be the first NASCAR owner to amass three hundred wins and capturing eight championships, including back-to-back NASCAR Cup titles in 2003 and 2004. Keselowski, a former owner in the NASCAR Truck Series, brings to the team a championship mindset himself having won the 2012 NASCAR Cup Series Championship. In 2007, Roush partnered with Henry, who also owns Major League Baseball’s Boston Red Sox, English Premier League’s Liverpool F.C., and the NHL’s Pittsburgh Penguins, to form Roush Fenway Racing. Off the track, RFK is a leader and proven winner in NASCAR marketing solutions, having produced multiple award-winning social media, digital content and experiential marketing campaigns. Visit, and follow the team on all social platforms @rfkracing.

CONTACTS FOR RACING FORCE Barabino & Partners Racing Force Stefania Bassi E-mail: mob: +39 335 6282667 Investor Relations Roberto Ferroggiaro E-mail: Giuseppe Fresa E-mail: mob: +39 348 5703197 Media Luigi Rossi, Jacopo Rubino E-mail: CONTACTS FOR RFK RACING Brandon Lee E-mail: