Bell Racing Partners with Swindell Speedlab

Bell Racing Partners with Swindell Speedlab


Media Contact:
Kyle Kietzmann


Bell Racing Partners with Swindell Speedlab


Speedway, Indiana (November 27th, 2019) – Bell Racing USA is pleased to announce a partnership agreement with Swindell SpeedLab to be an authorized sales and customer service factory support service center and retail partner at select racing events in addition to providing marketing and manufacturing representative services for Bell Racing.

“Bell Racing is pleased to partner with Swindell SpeedLab to provide at track sales and customer service support at marque racing events including the Gateway Dirt Nationals, Chili Bowl, Knoxville Nationals and World Finals,” said Bell Racing President and COO, Kyle Kietzmann. “In addition to representing the brand as a retail partner, Bell will collaborate with Swindell SpeedLab, exploring new ideas and strategic initiatives for the brand in our ongoing pursuit of maximizing performance and enhancing driver safety.”

As part of the partnership with Swindell SpeedLab, Kevin Swindell and Chris Wheeler will both work closely with the Bell Racing staff on new business, sales and product initiatives.

“I’m excited to take on a new endeavor with Bell. I’ve always been a big proponent of safety and now being able to work more closely with teams and drivers to help build on what Bell already does is something I really look forward to,” said Kevin Swindell, Director of Innovation.

“I am excited to continue to represent Bell and apply the experience I have learned while at Bell, exploring new business development opportunities for the brand while incorporating the capabilities of Swindell SpeedLab is the perfect combination,” said Chris Wheeler, Director of Business Development.


About Bell Racing USA—Bell Racing Helmets is the world’s leading manufacturer of state-of- the-art head protection designed for professional and amateur drivers competing in the sport of auto racing. The Bell name is synonymous with safety, innovation, performance, and engineering excellence. Bell helmets have been worn and trusted by more champions, in all forms of racing, than any other brand. Further information about Bell Racing is available at

About Swindell Speedlab— Founded in 2016, SpeedLab began as an idea for a t-shirt design. In the years following its inception, SpeedLab has grown into a successful race team, a much-loved clothing brand and an agency offering digital media, communications and consulting services. SpeedLab is fueled by passion and continually evolving. For more information, visit