Bell Racing USA Partners with TL Racing LLC For New Pilot Program

Bell Racing USA Partners with TL Racing LLC For New Pilot Program


Media Contact:
Allison Hunt


Bell Racing USA Partners with TL Racing LLC For New Pilot Program

CHAMPAIGN, Illinois (April 20, 2018)—Bell Racing is thrilled to collaborate with TL Racing
to provide on-site service at racing events in the upper Midwest.

TL Racing, owned and operated by Shane Phillips, is an authorized Bell Customer Service and
Sales Support Dealer, complete with technical training to expand knowledge base about the Bell
product line. Through this training, Phillips and TL Racing will be able to provide an extremely
high level of customer service and sales support at track facilities.

TL Racing will have a Bell branded trailer at events attended which will be set up to meet
clients, service customers, and provide maintenance for Bell helmets. In addition, TL Racing is
an authorized Bell dealer, allowing Phillips to sell helmets and accessories, and install
replacement parts for customers.

“Bell Racing is pleased to partner with Shane Philipps and TL Racing in a pilot program to
extend factory support and provide enhanced customer service to Bell clients,” said Bell Racing
President and COO Kyle Kietzmann. “Shane received extensive product and technical training
by Bell personnel at professional racing events and at Bell locations in both Speedway, Indiana
and Champaign, Illinois. We’re confident in this program and in TL Racing’s ability to provide
on-site support to amateur and professional racers using Bell Helmets.”

“The opportunity to partner with Bell Racing USA on this pilot program is incredibly humbling,”
said Shane Phillips, owner of TL Racing. “The company’s rich history and tradition of providing
the best trackside service and sales in motorsports is something I’ve always admired. Being able
to bring that same level of factory trackside sales and service to tracks across the upper Midwest
is so exciting for me, and hopefully for the racers. Kyle Kietzmann and Chris Wheeler, Director
of Motorsports truly believe in Bell’s dedication to ‘any surface, any speed,’ and I’d like to thank
them for continuously investing in, and recognizing the importance of, grassroots racing.”

About Bell—Bell Racing Helmets is the world’s leading manufacturer of state-of-the-art head
protection designed for professional and amateur drivers competing in the sport of auto racing.
The Bell name in synonymous with safety, innovation, performance and engineering excellence.
Bell helmets have been worn and trusted by more champions, in all forms of racing, than any
other brand. Further information about Bell Racing is available at

About TL Racing—TL Racing, LLC is a business dedicated to grassroots motorsports. TL
Racing offers PR and marketing services to clients, runs a non-profit, Minnesota Mafia, and
works as a Factory Support Bell Helmets Sales and Service Center, dedicated to trackside and
direct sales and service.