Bell Racing USA Announces New Location in Speedway, Indiana

Bell Racing USA Announces New Location in Speedway, Indiana

FOR IMMEDIATE RELEASE

 

Bell Racing USA Announces New Location in Speedway, Indiana

SPEEDWAY, Indiana. (April 3, 2018)—Kyle Kietzmann, President and COO of Bell Racing
USA, is pleased to announce that Bell Helmets is now open for business at the Indy Pro Shop on
Main Street in Speedway, Indiana. A grand opening celebration took place Tuesday, April 10
from 2-5pm.

Complete with an office, showroom, and custom shop, the Speedway location of Bell Helmets
will be open to the public, providing Indianapolis and the surrounding areas with an on-site
location for all auto racing needs.

The ceremony began with guest speakers at 2:30 pm, followed by a ribbon cutting, shop tours,
refreshments, and other activities. Additionally, there were several show cars and Bell Athletes at
the celebration, meeting community members, taking photos, and representing the Bell brand.
Bell is pleased to be the newest business welcomed to Main Street.

“The new Bell Indy Pro Store, located in downtown Speedway, Indiana and within walking
distance of the iconic Indianapolis Motor Speedway, is the perfect location to coordinate our
athlete support and social media marketing programs, giving us direct access to championship
race teams, professional drivers, and Indianapolis-based racers,” said Bell Racing President and
COO, Kyle Kietzmann. “IMS is the original proving ground for Bell technology and an
important part of Bell’s heritage and DNA. The Indy Pro Shop will serve as a learning center for
Bell as we continue to advance helmet innovation.”

Jacob Blasdel, Town Manager of Speedway is equally as excited for what’s to come. “Speedway
is excited to welcome Bell Racing to the Main St. area. Their commitments to innovation and
racing excellence make Bell a natural fit for Speedway, and we look forward to seeing them
grow and succeed in their new home in the racing capital of the world.”

For more information, visit www.bellracing.com.

About Bell Racing USA—Bell Racing Helmets is the world’s leading manufacturer of state-of-
the-art head protection designed for professional and amateur drivers competing in the sport of
auto racing. The Bell name is synonymous with safety, innovation, performance, and engineering
excellence. Bell helmets have been worn and trusted by more champions, in all forms of racing,
than any other brand. Further information about Bell Racing is available at www.bellracing.com.