Bell Racing USA Announces Creation of Bell Helmets Motorsports Women Mentors Program

Bell Racing USA Announces Creation of Bell Helmets Motorsports Women Mentors Program


Brooke Rowden
Media & Digital Content Manager
(317) 345-5952


Bell Racing USA Announces Creation of Bell Helmets Motorsports Women Mentors Program

Indianapolis (December 6, 2018) – Today, Bell Racing USA announced the creation of the Bell
Helmets Motorsports Women Mentors Program, which offers the opportunity for women
interested in careers in motorsports, whether on or off the track, the opportunity to receive
advice and guidance from women with diverse professional motorsports experience.

“Mentorship is a critical element in helping people learn, maximize their talents and achieve
success in any field, including the sport of racing,” said Kyle Kietzmann, president and COO of
Bell Racing USA. “We are proud to help facilitate a mentorship program for women in
motorsports and grateful to the athletes and industry experts who are so willing to share their
knowledge and experience, offering advice and guidance to women as they follow their dreams
and pursue a career in racing.”

Women participating in the program are:

  • Kendra Jacobs, marketing director, Knoxville Raceway
  • Ashley Sanford, NHRA Top Fuel driver
  • Shea Holbrook, sports car driver
  • Sarah Fisher, Indy 500 veteran and business owner
  • McKenna Haase, winged sprint car driver
  • Christina Lam, sports car driver
  • Katherine Legge, sports car and Formula E driver
  • Sabre Cook, junior formula driver, and engineer
  • Ashley Freiberg, sports car driver and instructor
  • Pippa Mann, Indy 500 veteran and sports car driver


“We have been considering a women’s mentorship program for a while, and with so much
recent talk about an equal playing field for women in motorsports, now feels like the right time to
launch,” said Chris Wheeler, director of motorsports at Bell Racing USA. “The successes of the impressive group we’ve brought together to mentor the next generation of women in racing are
proof that you don’t have to be a man to succeed in this sport, whether on or off the track.”

Beginning in January, participants will write for the Bell Racing USA blog, offering advice, tips
and important lessons they have learned over the course of their careers – with the goal of
helping the next generation of women in motorsports. Beginning January 1, women with
questions about careers in motorsports, female racers looking for advice or parents of young
female racers can submit their questions to, and program participants
will answer questions that relate to their area of expertise.

Follow @BellRacingUSA on social media to stay up-to-date on the latest product
announcements and news from PRI.


About Bell Racing USA—Bell Racing Helmets is the world’s leading manufacturer of state-of-
the-art head protection designed for professional and amateur drivers competing in the sport of
auto racing. The Bell name in synonymous with safety, innovation, performance, and
engineering excellence. Bell helmets have been worn and trusted by more champions, in all
forms of racing, than any other brand. Further information about Bell Racing is available at