Bell Racing USA Partners with TL Racing LLC For New Pilot Program

Tuesday April 24, 2018


CHAMPAIGN, Illinois (April 24, 2018)—Bell Racing is thrilled to collaborate with TL Racing to provide on-site service at racing events in the upper Midwest.

TL Racing, owned and operated by Shane Phillips, is an authorized Bell Customer Service and Sales Support Dealer, complete with technical training to expand knowledge base about the Bell product line. Through this training, Phillips and TL Racing will be able to provide an extremely high level of customer service and sales support at track facilities.

TL Racing will have a Bell branded trailer at events attended which will be set up to meet clients, service customers, and provide maintenance for Bell helmets. In addition, TL Racing is an authorized Bell dealer, allowing Phillips to sell helmets and accessories, and install replacement parts for customers.

“Bell Racing is pleased to partner with Shane Philipps and TL Racing in a pilot program to extend factory support and provide enhanced customer service to Bell clients,” said Bell Racing President and COO Kyle Kietzmann. “Shane received extensive product and technical training by Bell personnel at professional racing events and at Bell locations in both Speedway, Indiana and Champaign, Illinois. We’re confident in this program and in TL Racing’s ability to provide on-site support to amateur and professional racers using Bell Helmets.”

“The opportunity to partner with Bell Racing USA on this pilot program is incredibly humbling,” said Shane Phillips, owner of TL Racing. “The company’s rich history and tradition of providing the best trackside service and sales in motorsports is something I’ve always admired. Being able to bring that same level of factory trackside sales and service to tracks across the upper Midwest is so exciting for me, and hopefully for the racers. Kyle Kietzmann and Chris Wheeler, Director of Motorsports truly believe in Bell’s dedication to ‘any surface, any speed,’ and I’d like to thank them for continuously investing in, and recognizing the importance of, grassroots racing.”

About Bell—Bell Racing Helmets is the world’s leading manufacturer of state-of-the-art head protection designed for professional and amateur drivers competing in the sport of auto racing. The Bell name in synonymous with safety, innovation, performance and engineering excellence. Bell helmets have been worn and trusted by more champions, in all forms of racing, than any other brand. Further information about Bell Racing is available at

About TL Racing—TL Racing, LLC is a business dedicated to grassroots motorsports. TL Racing offers PR and marketing services to clients, runs a non-profit, Minnesota Mafia, and works as a Factory Support Bell Helmets Sales and Service Center, dedicated to trackside and direct sales and service.

Bell Racing USA Partners with TL Racing LLC For New Pilot Program